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Determine your Cost Per Click (CPC) and Cost Per Lead (CPL) on PPC advertising by using this simple PPC AD Calculator.

The following 4 metrics can be influenced depending on how good you are at PPC advertising:
CPM = Cost Per 1,000 Impressions
CTR = Click-Through Rate
CRLP = Conversion Rate On Landing Page
CFR = Confirmation Rate (People who confirm their subscription by clicking on the confirmation link to your first automated email to them)

The following metrics will be a result of the 4 metrics mentioned above:
CPC = Cost Per Click
CPL = Cost Per Lead

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